Privacy Policy

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General Information

  1. The personal data controller referred to in Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the GDPR) is FOXON Ltd, Company Registration Number (IČ): 27358917, having its registered office at Česká 615/25, Liberec, 463 12, registered in the Business Register maintained by the Regional Court in Ústí nad Labem, Section C, File 25820 (hereinafter referred to as the Controller).
  2. The Controller's contact details are:
    Address: Česká 615/25, Liberec 25 - Vesec, 463 12
    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
    Phone: (+420) 488 588 746
  3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or by reference to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  4. The Controller has not appointed a Data Protection Officer.

Sources and Categories of Personal Data Processed

  1. The Controller processes personal data that you have provided them with or personal data that the Controller has received in connection with your purchase order.
  2. The Controller processes your identification and contact details and the data necessary for the perfomance of a contract.

Legal Bases for and Purposes of Processing Personal Data

  1. The legal bases for processing personal data are:
    • Performance of a contract between you and the Controller, pursuant to Article 6 (1) b) of the GDPR
    • The legitimate interests pursued by the Controller in providing direct marketing (in particular for the purpose of sending commercial messages and newsletters), pursuant to Article 6 (1) f) of the GDPR
    • Your consent to processing for the purpose of providing direct marketing (in particular for sending commercial messages and newsletters), pursuant to Article 6 (1) a) of the GDPR in conjunction with Section 7 (2) of Act No. 480/2004 Coll. on certain Information Society Services in the event that no order has been placed or no services have been requested.
  2. The purposes of processing personal data are:
    • Processing your order and performing the rights and obligations arising from the contractual relationship between you and the Controller; when placing an order you need to provide personal data necessary for processing the order (i.e. your name, address, phone and email); the provision of personal data is a necessary requirement for the conclusion and performance of the contract – unless the data subject provides personal data it is not possible to conclude the contract or to fulfil it by the Controller.
    • Sending commercial messages and conducting other marketing activities
  3. The Controller adheres to automated individual decision-making within the meaning of Article 22 of the GDPR. You have given your explicit consent to such data processing.

Purposes of Data Processing, Categories, Data Sources and Data Recipients

Legal Basis Purpose Data Source Data Recipients (Processors)
Performance of a contract Processing an order and responding to a price request sent via a contact form Clients' personal data (contact details) Emails, Contact Form and telemarketing Subcontractors, email service providers, cloud storage providers and printed documents
Legitimate interests Direct marketing (especially for the purpose of sending commercial messages and newsletters) Clients' contact details Purchase orders, Contact Form and telemarketing Email service providers, cloud storage providers, subcontractors and websites
Consent Marketing and website promotion Emails, names of potential clients, IP addresses and other technical identifiers Newsletter subscription form Web hosting service providers and transactional email service providers
Consent Retargeting For a period of up to 38 months: third-party cookies, IP addresses, information about the user's browser and web browsing behaviour The user's visits to particular webpages Advertising platforms supporting retargeting (AdWords, Sklik, Facebook and Youtube)
Consent Obtaining demographics through web traffic data Third-party cookies, demographics (age, gender, interests, interest in purchasing a product and other categories) DoubleClick cookie file, Android advertising ID and Identifier for Advertisers (IDFA) Google Analytics

Data Retention Periods

  1. The Controller will retain personal data:
    • For the time necessary to exercise the rights and obligations arising out of the contractual relationship between you and the Controller and to assert claims under this contractual relationship (for 15 years from the termination of the contractual relationship).
    • Until the consent to the processing of personal data for marketing purposes is withheld (for a maximum of 10 years if personal data is processed on the basis of consent).
  1. At the end of the retention period the Controller will erase the data subject's personal data.

Personal Data Recipients (Controller's Subcontractors)

  1. The recipients of personal data are persons:
    • Involved in the supply of goods / services and processing payments on the basis of a contract
    • Providing the service of operating an online shop and other services related to the operation of an online shop
    • Providing marketing services

With all the recipients of personal data, the Controller has concluded a Data Processing Agreement.

Google US Internet users' browsing behaviour, online advertising on the AdWords network, and Google Analytics CZ Online advertising on the Sklik network
Microsoft US CRM system
Prestashop US Web content management system
Joomla US Web content management system
MailChimp US Email marketing
Bookeo AUS Online booking and scheduling system
LinkedIn US Online marketing
Facebook US Online marketing
Twitter US Online marketing
Česká pošta CZ Shipping of orders
Geis CZ Shipping of orders
PPL CZ Shipping of orders
Paypal US Paypal online payment


  1. When you visit our website, your personal data is processed by the Controller via cookies. The purpose of this processing is to obtain information about website traffic and the use of our website by customers.
  1. If a customer does not want to receive cookies, they can delete all cookies from their computer's disk through browser settings, disable cookies, and can also enable notifications informing them every time a cookie file is about to be stored on their device.

Your Rights

  1. Under the terms of the GDPR you have:
    • The right to access your personal data, under Article 15 of the GDPR
    • The right to obtain the rectification of your personal data, pursuant to Article 16 of the GDPR, and the right to obtain from the Controller restriction of processing, under Article 18 of the GDPR
    • The right to erasure of your personal data, under Article 17 of the GDPR
    • The right to object to the processing of your personal data, under Article 21 of the GDPR
    • The right to data portability, under Article 20 of the GDPR
    • The right to withdraw consent to the processing of your personal data, in writing or electronically at the address or email address of the Controller provided in Article III of this Privacy Policy
  2. In addition, you have the right to file a complaint with the Personal Data Protection Office if you believe that your privacy has been violated.

Protecting Your Information

  1. The Controller declares that they have taken all appropriate technical and organisational measures to safeguard your personal data.
  2. The Controller declares that they have taken technical measures to secure its data storage facilities and repositories for personal data in paper form.
  3. The Controller declares that your personal data can only be accessed by persons authorised by the Controller.

Final Provisions

  1. By placing an order through our online order form, you acknowledge that you have read, understand and agree to our Privacy Policy and that you accept it in its entirety.
  2. You consent to our Privacy Policy terms by ticking the consent checkbox that is part of our online form. By ticking the consent checkbox, you acknowledge that you have read, understand and agree to our Privacy Policy and that you accept it in its entirety.
  3. The Controller reserves the right to alter these terms. New versions of this Privacy Policy are published on the Controller's website and sent to the email address that you have provided the Controller with.

This Privacy Policy comes into effect on 25th May 2018.

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